"SOFII is The Showcase of Fundraising Innovation and Inspiration. It seeks to provide those who raise funds for charities or for charitable purposes, wherever they are, with a comprehensive, easily accessible archive of the best creative fundraising from around the world. And it’s free to fundraisers and others working in the fundraising/ nonprofit area.
All the information on this site has been compiled to inform, guide and help fundraisers when preparing their own fundraising strategies, campaigns and promotions. In this way SOFII aims to improve fundraising practice everywhere for the benefit of fundraisers, donors and the organisations and causes they all serve."