"Robonica was born out of frustration – frustration with the inability of the current generation of radio-controlled and robotic toys to provide any form of structured and interactive play, and frustration with the increasingly anti-social and intangible realities of video games. To answer that, the company came into being in January 2006 as a start-up with the sole purpose of exploring new frontiers in a commitment to provide the world with meaningful and entertaining forms of robotic entertainment."
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