"After the interest shown in the book ‘The Supermarket Own Brand Guide’, it seemed an obvious step to create a live web-book, the SupermarketOwnBrandGuide.co.uk, without the book’s restrictions on numbers of pages, products or retailers. Most importantly, the web-book can allow the essential and regular updating of price changes, new or reformulated products and ones that have been de-listed.
Just like the book, it provides tasting notes, a score out of ten and health and nutrition information on each product. Additionally, it indicates whether that product is organic, Fairtrade or suitable for vegetarians. Should it contain one of the major fourteen allergenic ingredients: celery, cereals, crustaceans (e.g. lobster